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Paul has been a direct-response marketer and consultant for over 35 years in BTB, BTC, and HTH marketing. He has generated over $2 billion in funding for international faith-based organizations dealing primarily with relief and development. Dan Sullivan says Paul has raised more money for the State of Israel than anyone in the world who is not a Jew.
His $16 million agency has earned national awards for strategic creative work that follow his rule of "Don't tell me it's good looking, tell me it moves merchandise." Paul has a BBA and MBA from SMU and a J.D. from Texas Wesleyan/Texas A&M. He is also a professor at the University of Texas at Dallas teaching marketing, professional development, and consumer behavior, and presently working on his next book, "The Neuroscience of Marketing."