David Baer is a veteran direct response marketer who first started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group.

Kendell Cook’s background as a top account manager and trainer at a large marketing firm helped set the stage for opening his own agency in 2012. As a consultant, Ken has worked with small local businesses, mid-size national companies, national franchises, and several non-profit organizations. Ken is a strong proponent of data-driven, analytics-based marketing, and has dedicated a great deal of time and energy developing marketing automation and strategic marketing programs for various client projects. Ken is the founder and owner of the marketing strategy firm The Prepared Group